Hamper Life Unwrapped – The Parcel Project

‘Hamper Life Unwrapped’ is a feature blog to introduce and give you an insight into the amazing talented and creative women behind some of our most curated gift hamper businesses.

What inspired them to start a gifting business? They share some of their proudest moments and some of their favourite products.

In our Featured Interviewed, we took time out with the beautiful Catherine from The Parcel Project, to share with us her style and products, her new range and what makes The Parcel Project stand out from the rest!

Question 1:  Tell us a bit about you?

I grew up in Melbourne, and studied International Relations at Deakin University. After graduating I moved to Canada where I spent my time snowboarding and making snow angels!

My career background is hospitality and tourism. I worked in high-end hotels such as the Four Seasons Hotel in Vancouver, and when I returned home to Melbourne I worked in first class lounges at Melbourne Airport. Now I focus 200% of my time and energy in to The Parcel Project!

Question 2: Tell us about your business?

The Parcel Project was designed to take the hassle out of gift giving, particularly last minute gift giving! We put products together in each box, sticking to a particular theme, hand write the card, and take care of the shipping straight to the recipients door.

Question 3:  What inspired you to start your business?

It began as a side business, as a creative outlet for me as I was getting tired of my current industry, and starting work at 4:30am was not good for my soul..!

Question 4:  How would you describe the products/wares you use in your gift hampers/boxes?

We feature all Australian brands. We spend a lot of time on social media, and online in general, paying special attention to what people are searching for. We research top search terms, and hashtags on Instagram.

For example #australianmade is a big hashtag on Instagram. This shows us that people care about locally sourced products.

Health and wellness is huge right now, so we are releasing a health food gift box. Organic baby products are also top sellers, so our new baby gift box features all organic products. We try to give people what they want!

Question 5:  What do you believe makes you ‘stand out’ from the rest?  What is unique about you?

We take the information our clients give us about who is receiving the gifts, and we tailor make a gift box specific to them. The theme could reflect a location (such as Melbourne specific), a time of year (Summer style gift boxes), or an event (such as a team building retreat for businesses). We design something unique and special for each client.

We also donate 10% of all profits to the beyondblue foundation

Question 6:  What are your Top 4 favourite hampers/gift boxes in your collection?  

They would be;

  • The Health Kick Box
  • The Puppy Parcel
  • The Pink & Champagne Box
  • The Dessert Wine Box

Click right on the image above to see these gorgeous favourites.

Question 7:  What has been one of your proudest moments / wins in your business?

When a certain celebrity (who shall remain nameless!) ordered one of our parcels for her celebrity friend, who then shared a picture of it to her Instagram page!

Question 8:  What has been your experience so far with being part of the Hamper Life family?

Working with Ange at the Hamper Life has been amazing. She cares as much about the success of my business as I do! We receive orders through Hamper Life, and being featured on Hamper Life Corporate puts our brand in front of corporates looking to send bulk gifts to their clients.

Question 9:  Where do you see your business in 5 years?

International! Australian brands are loved by countries around the world so we want to showcase and provide Australian products in our gift hampers to other countries.

Thanks for taking the time to answer our questions Catherine and giving us an insight into what makes you tick!

You can shop The Parcel Project at Hamper Life at:


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